We agree with Bryant that secrecy is hugely important to Steve Jobs' management and marketing strategies. Pre-launch secrecy for major product launches and upgrades has helped the company save millions in marketing expenses and generate billions in sales. And it's understandable that the company would not want to risk spilling the beans on a new product or pricing strategy.

But who said that social media and product secrecy are mutually exclusive? We haven't looked through all 2,148 tweets on the , but most of the ones that we have seen are promotions for Windows-related events and products ("@logicgnome For more information on Windows7 student pricing in the UK, visit:http://bit.ly/I2MXp ^NS") and conversations with customers, many of them relating to support issues ("@kaykun I did some searching on your USB eject problem and found some suggestions, it should solve your issue. :) ^BK").