'We've already built-up our inventory system, reviewed sales from the previous year, hired additional personnel and fine-tuned our back-end support,' Ditching said.

'A huge percentage of our total revenue for the year really depends on our sales during the Christmas season.'

For MyAyala, preparing for the Christmas season means updating merchants available in their Web site, updating the prices of the products, freezing changes as early as November, rolling out promos, stocking up on gift certificates and cash, as well as hiring extra manpower.

'We don't really need to do anything with our back-end support system anymore since it was made to be capable of handling large amounts of data and sales,' said Moya.

He added that the company is now working on a marketing thrust to push MyAyala sales in the U.S. The company conducted a study on the online buying habits of Filipinos there and found that many are still not aware of MyAyala.