'Several Filipinos also choose to send remittances or donate to charities through MyAyala's services,' said Moya. 'We're expecting to make anywhere between P15-20 million this holiday season.'

In terms payment, most online shoppers still use credit cards in order to pay for their purchases. However, a few ATM payment gateways are starting to pave their way as the choice mode of payment for several Filipinos especially since very few own credit cards.

'We still have to build up that particular mode of payment but as of now, we are seeing good response especially from those who don't own credit cards such as the youth segment,' said Gerry Ditching, managing partner of local online shop FilGifts.com.

According to a survey conducted by research firm ACNielsen, online shopping is catching up among Filipinos especially in the youth market segment.

'Even though the Philippines still lags behind some of its neighbors in the Asia-Pacific region in terms of the number of people transacting online, the local Internet marketplace is alive and well,' says Bing Van Tooren, ACNielsen director for management information systems, in an interview with Computerworld Philippines.