Philippine city looks to attract call centers

22.06.2006

'Whereas before residents have a perception of call centers as just a trend, that image is changing significantly. They now believe that we are really here to stay,' Mangelson said.

When Western Wats set up in Cebu City, it was originally targeting to build a pool of 500 agents in at least 30 months. But Mangelson said this was achieved within 20 months.

The company, which does survey research data collection, currently has around 900 agents. 'Demand for labor is being met,' Mangelson said.