Oracle set to update analytics strategy, go after SAP customers

23.03.2012

It wasn't clear from the event announcement whether the Endeca tool has been or will be integrated with Exalytics.

Other sessions will focus on Oracle's Big Data Appliance and Hyperion EPM (Enterprise Performance Management) software, according to the site.

It remains to be seen how successful Oracle's new analytics products for SAP shops will be.

Right now, Oracle's luck selling analytics to SAP customers is mixed, said Forrester Research analyst Boris Evelson.

"If you include performance management, Hyperion's strong point, then a lot," he said. "But if you talk about [Oracle Business Intelligence Enterprise Edition], some but not a lot."