"Cloud adoption is on the rise and the evolving market requires a new approach," he said.

"The world has changed and the CIO challenge of today comes down to freeing up resources to deliver the new experiences that customers demand."

Bennet said VMware's vision for 2012 is about customer and partner advocacy, diversification, supporting its people, and engagement and thought leadership.

As such, the vendor will be introducing a new system in 2012 to better support the field through simplified management of product licenses and support.