Qantas' general manager for direct channels, John Lonergan, said delivering an intuitive and customer-centric online experience for Web site visitors is important to the company.

"Implementing Omniture's technology will ensure we can understand what our customers are looking for, while also delivering the information our corporation needs to make strategic business decisions," he said.

Because Qantas handles such large amounts of data its in-house Web analytics solution was getting "bogged down" by the "massive amounts" of information it was processing.

"This information overload resulted in slow data processing and report creation - limiting the company's ability to quickly address or execute online business initiatives," according to Omniture. "Qantas has equipped [itself] with real-time data that provides granular insight into the performance of online campaigns and [the] effectiveness of [its] Web site."

The information generated by SiteCatalyst claims to enable Qantas to identify the areas of its Web site that drive the most success, and the elements that may be performing poorly.