Qantas selected the SiteCatalyst Web analytics software from Utah-based Omniture to identify trends in the online travel space and leverage "behavioral information" to improve the customer's experience.
A Qantas spokesperson told Computerworld the company looked at what was available in "proven outsourced providers" capable of handling a large Web site.
The solution was implemented last year and the value of the deal was not disclosed by the airline.
When asked if there is any reason why a U.S. company was chosen over a local software vendor the spokesperson said: "To our knowledge there are no local companies doing this."
The announcement comes only a week after Qantas said it will outsource internal applications support to Indian firms Satyam Computer Services and Tata Consulting Services, resulting in the loss of some 340 local IT staff.