I'm writing this on a Macbook using Microsoft Office for the Mac, a copy for which I would have had to pay regardless of whether I used a Mac or a PC. For everything else, the Mac provides equivalent tools. I chose not to run Windows on my Mac. Some people may not have that option; they may use software that requires it. And they will indeed pay a premium for that, but clearly one they are willing to given their choice of machine.

It seems that Microsoft, perhaps somewhat shaken by the , has stopped marketing the benefits they bring to users, and decided to concentrate purely on technology. And they've decided to embark on a campaign of fear, uncertainty, and doubt in order to scare potential buyers away from Apple computers.

Make no mistake about it. Forget Seinfeld and "I'm a PC" -- these are the talking points and the opening salvo of the real Microsoft marketing campaign.

Larry Borsato has been a software developer, marketer, consultant, public speaker, and entrepreneur, among other things. For more of his unpredictable, yet often entertaining thoughts you can read his blog at .