"First and foremost, you now have a single dashboard view of all changes from all the different silos," said Simon Berman, senior director of products in Mercury's application management group.

"[The product is] mitigating the risk prior to the release of the changes," Berman said.

Mercury's product provides fine-grained detail on changes, akin to how an MRI exam provides more detail than an X-ray, Lochhead said.

"I think the application itself is somewhat unique in terms of prioritizing changes specific to the application stack," said analyst Stephen Elliot, research manager and director of enterprise system management at IDC.

Mercury is providing a good foundational offering for prioritizing changes in business services, Elliot said. "More and more IT organizations are organizing around service delivery models. You have to control change before you can deliver the service successfully," he said.