When iPhone Research Fails

SquareTrade goes on to claim that "while the iPhone hardware experienced relatively few malfunctions, the real problem with iPhones [are their] susceptibility to failures from accidents." More than 20 percent of all iPhone users, the company says, experience some sort of accidental damage to their device -- leading to a "projection" of any iPhone owner having a 33 percent chance that their device will die within two years of its purchase.

Oddly, the comparisons to other devices end here; SquareTrade doesn't actually ever say how the BlackBerry or Palm Treo fared when it came to "susceptibility to failures from accidents." Sure, the iPhone is "especially susceptible to dying from drops, whether on hard surfaces or into liquids" -- but is it any more so than any other small, sleek electronic device with a glass screen? Could other phones be dropped or watered without incident?

This omission, I'm sure, has nothing with to do with the fact that the iPhone is the only smartphone prominently featured on SquareTrade's home page for warranty sales. It also, I'd imagine, has no relation to the following highly scientific conclusion of the company's "research":

"As the cost to replace iPhones is high, prospective iPhone owners should consider this potentially hidden cost before they buy, or seek other ways to alleviate the cost of replacement, such as buying an extended warranty that covers drops and water immersion."