If anything, rapid hardware and software innovation is evidence that Apple is NOT taking their customers for granted.

Some comments by an unnamed Samsung Electronics executive are being interpreted as evidence that the next iPhone will have an OLED display, a technology which promises a much thinner, brighter and less power-hungry screen.

The quotes came in a about Samsung Electronics' launch of a new business unit, Samsung Display, that will create next-generation displays based on organic light-emitting diode (OLED) technology, as well as continuing the company's existing LCD display business.

Because of the company's potential volumes of OLED units, "chances have been raised to ship Samsung's OLEDs for Apple's iPads and even iPhones, said unnamed Samsung executives on the condition of anonymity," according to Korea Times. The story goes on to quote the executive: "So far, Apple has questions over an output commitment and product volume as Samsung's OLED business isn't on full track. But chances have risen to break the wall."