"The pressure is really on," said Rattner. "We took the first steps but there's more to do. We need to show some of the next steps."

One of those steps may be approaching with the upcoming release of 's Windows 8 operating system, which will enable touchscreen tablets and laptops.

As Microsoft gets ready to release Windows 8 in October, PC vendors are being pushed to come out with innovative laptop and Ultrabook designs that include keyboards and touchable panels.

Intel is betting that touch will be a huge win for the PC industry.

"We believe it's potentially game changing," said Karen Regis, consumer client marketing manager at Intel. "Intel has gone to great lengths to secure capacity two or three times the projected demand for touch because we think there's going to be such a big upside."