This is something you can currently do with Google Analytics, so there are no surprises behind the curtain here.

3. Measure the Effectiveness of Your Tweet Button Integration

Again, this is something you can do with most website plug-ins. Shareholic, for one, shows you how many times your content is tweeted or shared using their tools, and similar services have the same options. The interesting thing about this is how much further into detail Twitter's own tools might go.

Driven by BackType Acquisition

Twitter states in their announcement that the new service was driven by their purchase of BackType in July. BackType's website doesn't reveal much about what the new Twitter service could look like, but a quote from their by Twitter is revealing: