According to Twitter's , the new tools will offer three primary benefits:

1. Understand how Much Your Content is Being Shared Across Twitter

This point promises much more transparency in showing how much website content is being shared across Twitter. In the graphic they provide (see below), Twitter shows the number of Tweets about, and the number of click-throughs to, the TechCrunch website through Twitter. This level of detail was not previously possible to see. You could see how much traffic was coming to your website through Twitter by using Google Analytics, but not the path that it was taking to get there.

This detail will allow you to see who is sharing your site content and how. This opens up new possibilities, such as launching incentive and affiliate programs, which would have been impossible to implement in the past.

2. See the Amount of Traffic Twitter Sends to Your Site