All that said, keep in mind that a million hits on YouTube will most likely not translate into a million dollars in sales. "Video isn't a magic bullet," says Scott Bell, owner of Seattle-based . "It is another way to showcase your product and yourself. The best way for it to lead to sales is to have fun with it --don't have a normal [i.e., boring] business video."

Provide information that is valuable or helpful to customers and "do so in a unique and interesting way. "If you do that, customers will want to know more about your products or services or brand and, if they like what they see, be more likely to purchase from you. Though if they have absolutely no interest in or need for what you are selling, the best video in the world probably won't change their mind.

Jennifer Lonoff Schiff is a contributor to CIO.com and runs focused on helping organizations better interact with their customers, employees, and partners.