Don't just keep your videos to yourself. "Use social media," says Goldstone. "Tweet, use Facebook and liberally post links to the videos everywhere," he advises. "Populate blog posts and other non-product content with videos, add them to marketing emails, and post them to social network sites to increase visibility and viewership," adds King.

"Our research has shown that video is ten times more likely to generate a viewer response than traditional marketing collateral and web pages," says Ciampa. In addition, "our successful customers have seen their web traffic and conversions increase by 20 percent because of effective video marketing."

Similarly, studies conducted by Treepodia have shown that when people watch --and like --a product video, they're more likely to make a purchase. "The percentage increase varies from business to business, but a general ballpark is a 40- to 60-percent increase in the number of conversions," says King.

"Treepodia's own studies have shown that the mere presence of video, whether it's watched or not, can lead to sales increases," adds Kings, possibly due to the fact that Google includes video in its ranking algorithm, so a page with a product video has an increased chance of appearing higher in Google search results.