[For more Twitter tips, tricks and analysis, check out CIO.com's .]

Often, social media outlets such as Facebook and Twitter can be saturated with too much "me" talk--what they did today, trivial complaining and more. But, according to Zarrella's research, if you're looking to beef up your Twitter followers, it's important to stop talking about yourself.

"Imagine meeting someone at a cocktail party who did nothing but talk about themselves all night long," Zarrella says. "Would you want to listen to them for very long?"