One way to on Twitter is to obtain more followers--but it's not as simple hitting the follow button and hoping they follow you back.

The latest research from Dan Zarrella, and Hubspot's "social media and viral marketing scientist," provides insight into what people look for in a Twitter profile before following someone, and how you can increase the chances they follow you back.

Follow these five tips from to increase your reach and spread your content.

When you first signed up for a Twitter account, you were asked to complete your profile. This includes filling out a bio of yourself, a link and a picture. Take a look at your profile and see whether any of these are missing, Zarrella advises. "Accounts that do take the time [to fill out a profile] have many more followers than those who don't," he says. So upload that picture, link to your blog or webpage and complete a bio so others know who they're about to follow.