3. Jobs gave competitors a head start

Jobs' keynote unveiled the iPhone for all to see, including Apple's many competitors in Finland, Korea and Japan. Now these companies have six more months to copy features and work on competitive products than if Jobs had stuck to the usual formula of not announcing product details until the product ships.

Now, these companies have enough time to develop competing products -- or at least competing marketing strategies -- before the 2007 holiday season. If Jobs would have announced the iPhone in June, these competitors would all have been caught flat-footed.

4. Jobs undermined Apple TV hype

Announcing the iPhone in June would have given Apple TV its moment in the sun. People would be paying so much more attention to Apple TV -- which is, by the way, a strategically important product for Apple -- if the iPhone was kept under wraps until June.