Trouble was, the average caller didn't know who they needed to reach and often ended up speaking with the wrong person, leaving the problem unresolved. CIO Mary Hart knew citizens needed an easier way to report their concerns.

Hart met with her internal strategy team to brainstorm ideas and then partnered with mobile app developer iSite to create an app for iPhone and Android. The Cambridge iReport app allows smartphone users to report issues in real time and in fewer steps.

Hart through the city's website to see how much activity it would get. She received 80 reports within the first month and made the decision to skip a pilot of the mobile version and go straight into development.

Rolled out in October 2011, Cambridge iReport can be downloaded for free through the iPhone or Android app store. Hart said she chose to deploy the app on the most popular smartphones and plans to include others, excluding BlackBerry, depending on how much activity the app generates.

The app lets citizens include photos of potholes, burned-out street lights, graffiti and rodent problems, or just send text descriptions. Google Maps marks the location of the issue, and if it's within six miles of Cambridge, it gets pulled into the city's work-order system. From there, it's assigned to the proper city worker.