KT: Contents like videos and ads have gone beyond TVs and in cinemas and are now on smartphones, tablets, and computers as well. The cost-per-bit to these devices varies, with the cost to mobile devices being the highest. Adding bandwidth doesn't help because video size is still huge--a 30-second video commercial can be as big as 17MB. Video optimization is essential.

As people now spend more time using their mobile devices, content-providers need a cost-effective way to provide video-content to mobile users. Dao Lab provides content-providers with a video optimization tool that compresses videos for cost-effective distribution to different devices while retaining video quality.

We also target outdoor broadcasting firms, publishers of digital education materials, and satellite link replacement firms that help their own customers--such as TV channels--broadcast live events to overseas markets.

CWHK: How much does it cost to use your product?

KT: We offer our product on a subscription basis, charging customers a monthly fee varying with the number of CPUs, usage volume, and complexity of customer requirements. The lowest monthly fee is less than US$1,000. Compared to a hardware encoder that costs at least HK$200,000, our product offers enormous savings.