The coolest and most innovative aspect of the game was some of the social ideas that are promised. In the world there are safe settlements that provide safety from zombies (but not PvP, watch your back!). They contain a general store where you can spend in-game currency (that zombies drop), a vault that allows you to trade out your items to a secure place where you won't lose them if you die or need to transfer to a new character (like cloud storage) and a pub. The pub is the center for social activity; you can post your own mission for players to complete (anything from setting a bounty on a player to hiring a shoulder to cry on for 20 minutes) or just socialize...peacefully. I really hope it doesn't just turn into a constant blood bath.

If you do decide to wander into town and become a heartless bandit, you will get a reputation, literally. A board will track a "Most Wanted" for those that go around killing for the fun. If you have a negative reputation people will have the opportunity to bring you to justice, with a bullet, to gain positive reputation points. Kill the bad guys, be a hero. If you need some backup, just turn to your friends list and implemented clan support. There won't be any fast travel to their position, but you will be able to see where they are on a map to quickly gang-up on the enemy.