LinkedIn is the world's largest professional network and offers a great platform for businesses to engage with the professional community.

Businesses can create a Company Page, which acts as a central hub for their brand. Through the LinkedIn Company Page, they can manage all facets of their brand, with tabs for information about their company, employment opportunities and products/services. Now more than ever, jobseekers, employees, investors, current and prospective customers are looking to their networks for trusted company and product recommendations. Company Pages empowers businesses to seek recommendations from their satisfied customers for their products/services, which can result in viral new business growth as the recommendations are shared across the network. More than two million businesses have established their Company Page on LinkedIn.

Businesses can take advantage of LinkedIn's marketing solutions to target their messages to the right person at the right time. With over 100 million members following more than 2 million companies and joining over 900,000 groups, LinkedIn offers the ability to precisely target the world's most affluent and influential professionals.

A major challenge for companies is finding high quality candidates quickly. They can rely on LinkedIn's talent pool to connect with highly skilled passive candidates. LinkedIn 'Recruiter' is a cost-effective enterprise licensing solution for recruiters to attract, screen, source and engage with candidates. LinkedIn Recruiter offers powerful search and communication tools to identify and reach professionals. It has also built-in collaboration tools that enable enterprises to share project information and organise workflow. Companies can use LinkedIn Recruiter to create a talent pipeline of skilled future candidates.