Your readers are probably familiar with how LinkedIn can help professionals find new jobs or business opportunities, but perhaps they are less aware of how they can use LinkedIn to get essential business insights, so let me touch on a couple of examples.

Professionals are increasingly being exposed to so much content on a daily basis that it is becoming increasingly difficult to sift through the noise to get to what is truly important. This is the reason that we introduced 'Signal' and 'Today'--two products that enable busy professionals to extract real-time insights from the large stream of information shared by their network of trusted connections.

makes it easy for professionals to make sense of the never-ending stream of status updates and news shared by others in the network. Professionals can discover relevant information they are interested in through dynamic filters, searches and trending topics.

in beta is a new product that surfaces the top headlines and stories being shared the most often by LinkedIn's trusted network of professionals. It offers a customised and tailored way to consume the top trending news relevant to a particular industry by determining what is being shared the most frequently by those industry professionals.