Forrester recommends generating policies that encourage responsible use of social technologies. This may include tweaking current , as well as creating incentives for compliance.

Forrester says that while you can't replicate the network effect of millions of engaged users on public social networks, you can create similar value if you enlist early, social-networking-savvy employees to build out their internal social profile page as they did their personal LinkedIn or Facebook pages.

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Start by identifying your most socially active employees both for internal and external social networks. Conduct in-depth interviews with them on how they use social tools and why. Forrester says these combined findings should provide the foundation for how your business plans to effectively use social technologies.

In order to make social software valuable to the majority of workers, Forrester says management needs to be involved in order to invest time and resources for creating and pushing the strategy. This may mean enlisting your CMO and CEO to help pick the platform, act as a liaison in communicating expectations, as well as actively using the technology to set an example.