Joe Darling, Capture's technical director, said a custom CMS was developed to manage photos and the PHP libraries process images on the backend.

"What we're doing now makes SMB development more economical," Darling said. "We build bespoke systems; they are modular so we cut through a lot of redevelopment and make it easy for end users, and they are fast to build."

Darling said while SMBs are confronted with a huge amount of out-of-the-box software, custom development can be even better than enterprise development.

"Intentionally, we've built this system for SMBs and we've been successful with this," he said. "Using LAMP is good long-term for the small market because it has the largest population of programmers in the world. It has a long life, is affordable and efficient."

The Web site is hosted at Macquarie Telecom's Sydney data centre, and the company's executive managing director for data and hosting Greg Thomson said SMB hosting solutions allow people to host applications in a secure environment that can be managed 24 hours a day, 365 days a year.