When Capture Communications won the contract to design and develop a Web content system to support the local launch of the Absolut Cut mixed drink, a custom application was seen as the best fit.

Capture's creative director Jean-Claude Abouchar said the company builds applications that require little training and support.

Abouchar said it's better to have a customized solution across clients because a lot of content management system (CMS) functionality that's needed may not be in the application. Code developed during the project remains the clients' property, he said.

"We're not that precious with source code. You need to have an open philosophy with code, and be flexible long-term; it's not in our interests to lock clients in over five years. They can develop without us, either internally or with contractors. We provide the documentation and code."

The Absolut Cut Web CMS was developed with the increasingly popular LAMP stack on Red Hat Linux with Flash used for front-end visual effects.