"It's the ability to do deep-dive analysis on packages after they have shipped and apply that to the shipping process before a package ships," he said.

McCall is a serial entrepreneur who founded managed service provider Azaleos in 2005 after pioneering electronic commerce work with IBM and Lotus and a stint with Microsoft working on its Exchange messaging platform. He also was the architect and developer of the 1996 Atlanta Olympic Games online ticket server.

Enroute is offering for free an initial evaluation of shipping costs for any company that requests the service via the . 

Users who sign up for the service and provide weekly analysis of shipping data pay .10 cents (US) per package or $100 per month for 1,000 packages.

Enroute's complete transportation management system is priced at $1 per package.