Brown told Network World that the response by IT pros isn’t so surprising when you consider that many IT staffs are focused largely on indirect commercial activities like enabling sales and marketing with technology . His take is that respondents felt:  “I’m in IT, that’s not my job.” Brown says that attitude might change as employees move up the  leadership ladder, though Forrester has yet to dissect its survey results to that degree.

Based on its findings, Forrester recommends using content and collaboration tools to support HR hiring and recruiting efforts, such as by tapping into the social networks of company advocates.  It also suggests incenting employees to advocate for the company and educating higher-ups about the potential benefits of putting social media, mobile and other technologies into more employees’ hands.

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in Network World's LANs & Routers section.