Employees outfitted with smartphones and social network tools for work – as well as those who use the Internet after hours for work – are more likely to promote their company, , a Forrester VP who is research director in the content and collaboration field.
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Taking a page from marketers who use something called the Net Promotor method of measuring customer loyalty, Forrester posed two questions to 5,519 information workers in North America, the U.K., France and Germany:
*How likely are you to recommend your company’s products or services to a friend or family member?
* How likely are you to recommend a job at your company to a friend or family member?