The problem with Google, according to Fernando, is that it's all data. "Data is only useful if turned into information," he emphasized. Delivering pertinent information to users anywhere, anytime, through any means they prefer, he added, is the ideal situation for any company jumping into the cloud.

Local companies, however, seem to take the good news lightly, albeit a little too much. EMC Philippines country manager Ronnie Latinazo noted that a lot of companies have started virtualizing their servers--considered a first-step approach to the cloud--but only some have gone beyond that point to reach the benefits of a private cloud.

"Three years ago, companies started virtualization of their servers, although it was merely a technical decision, a technique to cut down on costs," he explained.

The fact that the ROI is almost instant with virtualization technology aided to its rapid adoption, Latinazo noted.

He also pointed out that at almost every instance, server virtualization is accompanied by storage virtualization. "It's an area we're intently looking at," he added.