"Google gives users the feeling that information is local [to them]," explained Sal Fernando, chief architect, EMC South Asia.

The same user experience can be had if companies build their own cloud environment within their premises, Fernanded said. "People are holding back on the cloud because they don't know that they can build their own clouds. They can actually have the best of both worlds," he added.

EMC, however, with its renewed push for the private cloud, is taking a new approach towards pushing for its adoption. "We have told customers what, and how they can implement the cloud, without really telling them why," Fernando clarified. "If we can't make a difference to the users, then what's the point?"

Fernando said Google was so successful because it made search, among other online applications, easily accessible to normal users. "Users spend most of the time figuring out the technology that can help them with their work," he stressed. "There's actually a huge economical benefit for allowing users to use devices that they're comfortable with."

If firms can tidy up their infrastructures to service a host of access devices with the capacity for remote access, then they can deliver a similar Google experience to their users, Fernando related.