Drifting Surfers

Considered a "light user" of mobile technology, the Drifting Surfer doesn't spend much time on the Net and doesn't care much about mobile connections. He's had Internet access for a while, but he uses it rarely -- even at home. On the go, the cell phone is seen as a use-when-needed voice communications device. A typical Surfer would just as soon give up his cell phone as keep it.

Total amount of population: 14 percent

Information Encumbered

The Information Encumbered adult is overwhelmed by modern technology and unable to pull off even basic troubleshooting. Wireless devices and even the Internet in general are more of a burden than a blessing for these people. They might see the technology as a nice added option for keeping in touch, but its value ends there: The Information Encumbered don't see modern tech as having any significant effect on their lives.