Dell's Adamo looks like a MacBook, but isn't a MacBook

18.03.2009

I predict moderate success for the Adamo. More notebook users run Windows than OS X, and aren't in a position where they can switch. Many are stuck with whatever version of Windows their office IT guys support. And to be fair, Windows wins on some areas, such as Microsoft Outlook's tight integration with Microsoft's Exchange email and calendar server. Apple's iCal is still buggy and limited by comparison. For Windows-bound business users, an Adamo makes a snazzy status symbol.

Yet pretty and skinny as it is, I'm convinced the Adamo will never become an Apple-like cultural icon. It'll always be "the Windows machine that's sort of like a MacBook."