CRM kicks Australian soccer in the right direction

09.08.2006

"It places us in a much better position to lobby councils and local governments for more support and ground allocation," he said.

The federation will bear the bulk of the infrastructure cost and is looking to invest "seven-figure sums" for the overall implementation. At most, the state and district football associations would only need to pay for licensing costs of the system, Templeman said.

"It's a massive roll-out and we don't expect to get it right the first time or have everyone using it next week," he said. "We will be taking our time to do it properly, and although there will be pent-up demand, we'll manage it."

First-Sports' experience in the sporting world is varied with clients like the English Football Association, Wimbledon and Rugby Football Union in England.