CRM kicks Australian soccer in the right direction

09.08.2006

"FIFA requires national football associations to prove a player's playing history, which was completely impossible under the bedraggled system of the old Soccer Australia," Templeman said.

He added that meeting FIFA regulations, securing funding for grassroots clubs and managing the flow of data from each respective state football association, were among the main reasons for using the CRM suite.

"Ultimately, the process is going to be dependant on how each of the state football bodies decide to roll it out," Templeman said. "We'll be there for support, but how they decide to roll out the registration process is up to them."

Although the task of rolling out the system to every football club in Australia would be a daunting one, its completion would provide harmony to the disparate sets of rules and regulations that govern each respective state body and association, Templeman said.

"At the moment it is difficult to quickly gather detailed statistics of players and teams and therefore ground allocations," he said, adding that the solution will allow the combination of demographic information.