The bottom line, agreed the panelists, is that the wireless Web is going to be a fixture of the data services market in the United States for the foreseeable future and that carriers will have much less control over how their customers use those services than they have had in the past.

"We're seeing certain demographics of customers now that are using the iPhone as their primary Internet devices," said Krom. "We're still in the early stages of how this market is going to evolve, but the good news is that it's not just about Google or AT&T making money, but how the industry as a whole can evolve the whole food chain to make money."