Called The Link, it's Tag Heuer's entry into the smartphone area, according to watch blog . Running Android (and the now outdated 2.2), its feature set seems a little ho-hum for its 4700-euro starting price (that's US$6820).

A 3.5" TFT screen graces the front of the Link, with your standard Android navigation buttons across the bottom. A five-megapixel camera is included, along with Stereo Bluetooth and Wi-Fi capabilities. Internal memory is limited to a paltry 256MB -- quite low for a smartphone -- but expandable to 8GB via memory cards. Talk time comes in at about six hrs, with around two weeks of standby time.

The case can be made of a variety of materials depending on the buyers preferences, much like Tag Heuer's watches: it can be constructed of steel, 18K rose gold, or titanium, with a few diamonds thrown in for good measure. If you're more of an animal skin guy, they've got you covered too: trims can be had in Calfskin leather,

The Link is actually the second device to be released by the company: first was , in 2008. Neither the Meridiist nor the Link seem to be anything special in the feature department, never mind the unbelievably high price.

I do have to give them credit, though. Tag Heuer at least had the decency to produce the screen out of , the same tough glass used on the iPhone 4 and many other higher end smartphones.