Retail is a business with a lot of tedious orders and process. Therefore business executives tend to rely on industry practice or business processes to reduce error and bring efficiency.

"Retailers are quite hesitate to re-engineer business processes and adopt new technologies," said Tse. "But the fierce competition won't give us much time to keep doing the same thing."

"IT's role within the company has significantly changed in the past few years to become much closer to business strategies and objectives, which is essential for us to better align with customer needs," he concluded.