Sarah Jane organizers said they planned a press conference in front of the Apple store in Manhattan Thursday afternoon, even though the application was already removed from the AppStore.

"Apple owes an apology to the family members of children who have been shaken and to the general public for making this tragedy into a joke and almost encouraging shaking a baby," said Jennipher Dickens, communications director at Sarah Jane, in an interview prior to the public protest. "Imagine if a child of 10 or 11 found this application as a way to shut up a baby. It's horrible and completely irresponsible."

Sikalosoft seems to be taking the bullet for Apple in this case, posting this comment on its : "Okay, so maybe the Baby Shaker iPhone app was a bad idea. You should never shake a baby! Even on an Apple iPhone Baby Shaking application. No babies were harmed in the making of Baby Shaker." Sikalosoft.com was only registered today as a Web site, and the statement posted there could not be independently verified. However, many application developers work virtually.

Still, Dickens joined others in questioning how Apple screens the thousands of applications it allows to be placed in its App Store. "It surprises me that this appeared, because Apple supposedly has a tough vetting process for applications, and developers have complained that it sometimes takes weeks and months to get them approved," Dickens said.

Dickens' 2-year-old son Christopher was shaken by his biological father when he was 7 weeks old, and he now has irreversible brain damage, she said. Dickens said her organization works to help the public understand Shaken Baby Syndrome.