TCS' study focuses on consumer industries, both manufacturing and service companies, in four regions of the world: North America, Europe, Asia-Pacific and Latin America.

This study emphasizes the need to introduce business changes to win the loyalty of consumers.

"Businesses addressing this smart consumer segment must collect high quality data to understand them in real time; engage them in new and innovative ways; and reinforce their relationships through flawless technology interactions," added Chandrasekaran.

82% of "leader" firms recognize the importance of the digital mobile consumer and have thus made the digital mobile consumer a unique market segment.

85% of those surveyed have created a new product and service offering for digital mobile consumer.