Asia-Pacific increases spend on digital mobile consumers

05.10.2012
Companies in Asia-pacific have increased spend on digital mobile consumers, according to a research commissioned by Tata Consultancy Services.

Organizations in this region will spend far more on responding to digital mobile consumers than companies in North America, Europe and Latin America this year.

The study "The New Digital Mobile Consumer: How Large Companies are Responding," indicates that in 2012, companies will spend US $2.41 million per US $1 billion revenue in Asia-Pacific.

Levels of investment will grow by 2015 with spending per US $1 billion revenue to increase to US $2.85 in Asia-Pacific versus US $2.41 million in 2012.

"The digital consumer is an exciting and complex customer segment that global corporations have to understand and engage with," said N. Chandrasekaran, CEO and managing director for Tata Consultancy Services. "These consumers are diverse in their need, their interactions are flexible and often conducted 'in motion'. Keeping their attention means being able to serve their dynamic needs by leveraging the power of digital and mobile technologies to engage with them."