Are Asian companies shy of social networking?

29.10.2010

"True engagement involving two-way dialogue, as measured by the average number of third-party posts and the average number of corporate responses to their followers, remains limited," said Charlie Pownall, Burson-Marsteller's lead digital strategist for the Asia Pacific. "Instead, companies are using social media to portray a 'softer' corporate image in a way that is less likely to invoke interaction or negative commentary."