Are Asian companies shy of social networking?

29.10.2010
Like cloud computing, social media is one of the most flogged terminologies today. But how far have Asian companies taken to this phenomenon? From a study, their numbers are still shy of a clear majority.

The study says less than half of Asian companies listed on the Wall Street Journal's Asia 200 Index have a corporate social media presence.

The study was conducted by the leading global public relations and communications firm Burson-Marsteller.

But of those companies, which have a social media presence, more than 55 per cent (of their social media profiles) are inactive. Only 18 per cent of surveyed companies integrate their social media profiles into their corporate websites.

"By contrast, Burson-Marsteller's Fortune Global 100 Social Media Check-Up study, conducted in February this year, showed that 79 per cent of major global companies use branded social media sites as part of their corporate communications mix," a Burson-Marsteller announcement said.