Apple declined to comment on its Schnäppchenfreitag sales, noting that it only releases sales figures when reporting quarterly performance. The company won't release numbers of the December quarter until next month.

Apple looked to stoke Schnäppchenfreitag sales by including US$51 off a 20-inch iMac, $11 off an 8GB iPod nano, and $21 off a 160GB Apple TV. The company also cut $101 off the price of a 2GHz unibody MacBook.

There were no big deals to be had on the iPhone, though aimed at making it easier to give the phone, which requires in-store activation, as a present.

Munster said that Apple doesn't need to offer iPhone price discounts to spur holiday sales because of the phone's success and the superiority of its software compared to rival products. However, as that gap closes and competitors cut prices, Apple may have to consider an iPhone price cut.

"Right now they [Apple] don't [have to lower prices], but in six months they will," said Munster.