Chirps can be viral. When you receive a chirp, it appears on your phone's screen inside the Chirp app, right above the yellow button. The second you get a chirp, you can press the button to send it.

But here's the mind-blowing part: As cool as Chirp is for fun, personal sharing, it's even better for mass communications.

For example, TV shows constantly tell viewers to follow them on Twitter or go to some web site. What they're doing is giving the audience a homework assignment, making them type a code in order to receive some information.

However, with Chirp, TV shows could just play the chirps. Viewers watching at home would passively receive all the content chirped by the show.

TV shows could allow photo "uploads" by phone, too. You can imagine TV shows providing a number that has an answering machine. Users could snap a picture, then leave the chirp of the picture as a message on the machine.