2010 in review: Apple as a business

31.12.2010

Three months later, the company for its second fiscal quarter, including sales of $13.5 billion and a profit of more than $3 billion. Company executives again credited the iPhone and the Mac for driving Apple performance. Since the iPad didn’t ship until April 3, the second quarter didn’t include any iPad revenue, but execs did mention that they were “shocked” at the level of demand for the iPad. Apple forecast $13 billion in sales for the third quarter.

In July, set a company record for revenue, eclipsing the mark previously held by the first quarter of 2010. In the quarter, Apple generated $15.7 billion in sales and a profit of $3.25 billion. Mac sales hit record highs, and the iPad generated $2.17 billion in revenue during its first quarter of life. Apple forecast $18 billion in revenue for the forthcoming fourth quarter.

In October, set yet another record, with $4.31 billion in profit and $20.34 billion in revenue. The numbers were so huge, Apple CEO Steve Jobs . “I couldn’t help dropping by for our first $20 billion quarter,” he said.

Apple will announced its fiscal first-quarter earnings for 2011, covering the holiday season of 2010, in mid-January. And as always, Macworld will be there to bring you the details.