12 things you need to know about Apple v Samsung

26.07.2012

It appears there won't be a star-studded cast like the one we saw in the recent Oracle-Google trial, where CEOs Larry Ellison and Larry Page both took the stand. Perhaps the , the senior vice president of worldwide marketing who is often on stage at Apple product launches. , one of the senior designers who worked on the original iPhone project.

Corporate insight, gossip and tidbits that provide a glimpse into how powerful companies are run. We've already discovered, for example, that Apple looked to Sony for inspiration in coming up with the original iPhone design and that Samsung, in the words of U.S. Magistrate Judge Paul Grewal, "kept the shredder on" when it should have been keeping emails in anticipation of the case. Some internal memos could prove embarrassing, such as Samsung emails that talk about the iPhone's "beautiful design" and Apple marketing emails that discuss how many iPhone features weren't firsts.

Lawyers for both companies have been pretty liberal with the big, black redaction marker, hiding large pieces of text from public versions of documents. Reuters filed a complaint to the court and Judge Koh chastised both sides for asking to seal so many documents. She warned them to assume that most of their submissions will be open to the public. A final pre-trial conference on July 27th will decide just what matters will be discussed only in closed court. Both sides have also been told they can't submit certain evidence including, in the case of Samsung, disparaging statements by Steve Jobs about Google's Android operating system, on which Samsung's products run.