10 questions for Cormant CFO Catherine Goodison

28.05.2012

3. What are the biggest challenges facing CFOs today?

In the last decade, 9/11 and numerous financial crises across the globe really changed both how governments operate and how consumers spend. Companies are now up against forever-changing reporting demands and the costs associated with those reporting changes are high, and because customer spending is really volatile it's difficult to think about capital spending and anticipate company growth.

You want to grow and invest in your business and it used to be easy to figure out a midterm plan -- a three- to five-year plan -- but that's challenging at the moment. You have to do it, but it's a risk and you have to think smart.

Also, there is the challenge of finding a market. You can't just think locally anymore. You have to expand your horizon when looking for people who would be interested in what you have to offer. It is important to learn different ways of thinking, different cultures, and different attitudes about business. It is demanding, but fascinating and really exciting. If you're willing to take that leap, the benefits are tremendous.

4. What is a good day at work like for you?